Fashion: Cultural Heritage and the <em>Made in</em>

Luz Neira García

doi:10.6092/issn.2611-0563/8222

Authors

Luz Neira García Independent Researcher
She has a Ph.D. in Art History obtained at the University of São Paulo (USP) in 2012. Her thesis, titled ‘Printed textiles in Brazil, from origin to originality’ (2012), has contributed to the field of fashion studies in Brazil, discussing aspects of the tropical myth about the relationship between the political agenda and the textile industry. She has been teaching on fashion design courses in Brazilian universities for ten years and is currently established in Italy as an independent researcher.

DOI:

https://doi.org/10.6092/issn.2611-0563/8222

Keywords:

Made in, Fashion Culture, Museology, Fashion Exhibitions, Fashion Heritage

Abstract

In the last twenty years, fashion has been the main leitmotiv to more than 200 exhibitions in European museums. The rise of fashion exhibitions is linked with the recognition of the economic importance of fashion culture, which has been interpreted as cultural heritage by our society. Thus, despite the relevance of the aesthetical dimension of fashion artefacts and images, fashion exhibitions highlight the “Made in” discourse of fashion — the narrative about the capacity for creating, producing and circulating fashion cultures —, to connect artefacts and people. This article selected several European fashion exhibitions as examples, and it was possible to discuss some discursive strategies to transform the fashion culture in cultural heritage. The intention is to demonstrate that the heritagization process of fashion is based on the exploration of the fashion system and not limited to the visual and material aspects of fashion products.

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Fashion: Cultural Heritage and the Made in

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