The Celebrity Factory: New Modes of Fashion Entrepreneurship

Authors

  • Marta Martina Libera università di lingue e comunicazione IULM
  • Silvia Vacirca Università La Sapienza di Roma

DOI:

https://doi.org/10.6092/issn.2611-0563/7690

Keywords:

Fashion entrepreneurship, Media celebrity, Business celebrity, Total entertainment, Brand and retail

Abstract

The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham.

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Published

2017-12-29

How to Cite

Martina, M., & Vacirca, S. (2017). The Celebrity Factory: New Modes of Fashion Entrepreneurship. ZoneModa Journal, 7(1), 37–53. https://doi.org/10.6092/issn.2611-0563/7690