On the “-Core” Mechanisms of Street Fashion


  • Anna Kamneva University of Paderborn




Street Style, Fashion and Media, Fashion and Postmodernity, Social Synchronization, Network


This paper introduces a model of vestimentary coordination and synchronization, derived from interdisciplinary research within the tension field of fashion and media studies, dealing with the phenomenon of self-organization in social and cultural systems and exploring the spatiotemporal dynamics of persistence and innovation in the field of democratized postmodern vestimentary fashions. Using the example of the ‘-corehype cycle (2000’s hipster, turned normcore, turned glamcore, turned GORPcore), I will outline its two complementary mechanisms providing structural patterns for vestimentary coordination, based on space-biased vestimentary interactions, and synchronization, based on time-biased vestimentary practices: spatialization with a tendency to uniformity-oriented network building and temporalization with a tendency to singularity-oriented swarming. I will argue that the model can serve as analytical tool for describing trend development in a digital culture, characterized by pluralization, differentiation, acceleration and algorithmicity.


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How to Cite

Kamneva, A. (2020). On the “-Core” Mechanisms of Street Fashion. ZoneModa Journal, 10(1S), 133-145. https://doi.org/10.6092/issn.2611-0563/10561