How H&M Uses Its Corporate Archive for Today’s Business

Autori

  • Anders Sjöman Centre for Business History

DOI:

https://doi.org/10.6092/issn.2611-0563/20840

Riferimenti bibliografici

Barney, Jay. “Firm Resources and Sustained Competitive Advantage.” Journal of Management, Vol. 17, n. 1 (1991): 99–120.

Brunninge, Olof. “Using History in Organizations: How Managers Make Purposeful Reference to History in Strategy Processes.” Journal of Organizational Change Management, 2009, Vol. 22, n. 1, (2009): 8–26.

Foster, William M., Diego M. Coraiola, Roy Suddaby, Jochem Kroezen and David Chandler. “The Strategic Use of Historical Narratives: a Theoretical Framework.” Business History, Vol. 59, n. 8 (2006): 1176–1200.

Lasewicz, Paul. “Forget the Past? Or History Matters? Selected Academic Perspectives on the Strategic Value of Organizational Pasts.” The American Archivist, Vol. 78, n. 1 (2015): 61.

Moussa, Anthony and Virginie de Barnier. “How Can Corporate Heritage Identity Stewardship Lead to Brand Ambidexterity?” Journal of Strategic Marketing, Vol. 29, n. 8 (2021): 706–721.

Popp, Andrew & Susanna Fellman. “Writing business history: Creating narratives.” Business History, Vol. 59, n. 8 (2017): 1242-–1260

Riviezzo, Angelo, Antonella Garofano and Maria Rosaria Napolitano. Corporate Heritage Marketing — Using the Past as a Strategic Asset, London: Routledge, 2021.

Sjöman, Anders (2023), History Marketing — Using history as a corporate strategic asset, Stockholm: Business History Publishing, 2023.

Pubblicato

2025-01-15

Come citare

Sjöman, A. (2024). How H&M Uses Its Corporate Archive for Today’s Business. ZoneModa Journal, 14(2), 123–129. https://doi.org/10.6092/issn.2611-0563/20840