Fashionable Scenarios for Urban Tourism Practices: Fashion Cities and Space Redefinition
DOI:
https://doi.org/10.6092/issn.2611-0563/13817Keywords:
Fashionable Scenarios, Urban Tourism Practices, Fashion Cities, Space Redefinition, Russian TourismAbstract
This research explores the opportunities of tourism practices to answer fashion ideas and trends by reconsidering urban spaces and creating fashionable content. Moreover, it denotes the fashion input in tourism spaces and redefines spaces that were transformed due to the fashionable scenarios. Special attention will be given to the changes, possibilities and limitations, in both industries due to the pandemic of COVID-19. The case study methodology will be based on the reflection on the Russian tourism industry. By investigating the changes in tourism offers due to fashion trends influence, it will become possible to define key factors of fashion and tourism collaboration and space redefinition.
Three ideas unify trends in the fashion and tourism industries today: i) Space redefinition - the ways to explore new tourism destinations and migration flows of tourists and fashion consumers who redefine spaces for fashionable practices; ii) collaborative instruments - new content for tourism practices complement the fashion industry to receive profits, benefits, followers, and inputs; for tourism industry, the fashionable scenarios bring city and place marketing and establish new touristic highlights and fashion capitals; iii) time perspective - the shift from mass tourism and overtourism to slow tourism practices and new experiences.
References
Analytical center for the government of the Russian Federation. “Bulletins on Current Trends in Russian Economy. Dynamics of Demand for Tourism Services in Russia amid COVID-19 Pandemic.” Accessed August 21, 2021, https://ac.gov.ru/uploads/2-Publications/BRE/BRE_68.pdf.
Ashworth, Gregory J. “Should we brand places?.” Journal of Town and City Management, Vol. 1:3 (2011): 248–252.
Ateljevic, Irena. “Transforming the (tourism) world for good and (re)generating the potential ‘new normal’.” Tourism Geographies, Vol. 22:3 (May 2020): 467–475.
Bellini, Nicola, and Cecilia Pasquinelli. “Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands.” Place Branding and Public Diplomacy, Vol. 12:1 (2016): 5–16.
Brouder, Patrick. “Reset redux: possible evolutionary pathways towards the transformation of tourism in a COVID-19 world.” Tourism Geographies, Vol. 22:3 (May 2020): 484–490.
Butcher, Jim. “The war on tourism.” Spiked, May 04 2020. https://www.spiked-online.com/2020/05/04/the-war-on-tourism/.
Calefato, Patrizia. “Fashionscapes.” In The End of Fashion: Clothing and Dress in the Age of Globalization, edited by Adam Geczy et al., 31–46. London: Bloomsbury Visual Arts, 2019.
Capone, Francesco and Luciana Lazzeretti. “Fashion and city branding: An analysis of the perception of Florence as a fashion city.” Journal of Global Fashion Marketing, Vol.7:3 (May 2016): 166–180.
Cave, Jenny and Dianne Dredge. “Regenerative tourism needs diverse economic practices.” Tourism Geographies, Vol. 22:3 (May 2020): 503–513.
Chang, Seohee. “Experience economy in hospitality and tourism: Gain and loss values for service and experience.” Tourism Management, Vol.64 (February 2018): 55–63.
Craik, Jennifer. “Fashion, tourism and global culture.” In Handbook of Fashion Studies, edited by Sandy Black et al., 364–380. London–New York: Bloomsbury, 2013.
Crewe, Louise. The geographies of fashion: consumption, space and value. London: Bloomsbury. 2020.
Edelheim, Johan. “How should tourism education values be transformed after 2020?.” Tourism Geographies, Vol. 22:3 (May 2020): 547–554.
Elagina, D. “Inbound & domestic tourism flow in Moscow 2019–2020.” Statista. Accessed August 31, 2021, https://www.statista.com/statistics/1231877/moscow-tourist-flow-by-origin/#statisticContainer.
Everingham, Phoebe and Natasha Chassagne. “Post COVID-19 ecological and social reset: moving away from capitalist growth models towards tourism as Buen Vivir.” Tourism Geographies, Vol. 22:3 (May 2020): 555–566.
Hall, Michael C., Scott, Daniel and Stefan Gössling. “Pandemics, transformations and tourism: be careful what you wish for.” Tourism Geographies, Vol. 22:3 (May 2020): 577–598.
Higgins-Desbiolles, Freya. “The end of global travel as we know it: an opportunity for sustainable tourism,” The Conversation, March 17, 2020. https://theconversation.com/the-end-of-global-travel-as-we-know-it-an-opportunity-for-sustainable-tourism-133783.
Higgins-Desbiolles, Freya. “The ‘war over tourism’: challenges to sustainable tourism in the tourism academy after COVID-19.” Journal of Sustainable Tourism, Vol. 29:4 (April 2021): 551–569.
Higher School of Economics. “The Pandemic As an Opportunity: HSE Experts Evaluate the Potential of Domestic Tourism in Russia.” Accessed August 21, 2021, https://www.hse.ru/en/news/research/433402363.html.
Kavaratzis, Mihalis and Gregory J. Ashworth. “City branding: An effective assertion of identity or a transitory marketing trick?.” Tijdschrift voor Economische en Sociale Geografie, Vol. 96:5 (2005), 506–514.
Pencarelli, Tonino. “The digital revolution in the travel and tourism industry.” Information Technology & Tourism, Vol. 22:3 (2019): 455–476.
Pine, Joseph B. II. and James H. Gilmore. “Welcome to the Experience Economy.” Harvard Business Review, Vol.76:4 (July–August 1998): 96–105.
Raj, Shalini. “How staycation became a new trend in COVID-times.” Financial Express, August 28, 2020. https://www.financialexpress.com/lifestyle/travel-tourism/how-staycation-became-a-new-trend-in-covid-times/2067992/.
Ramirez, Sarah. “Consumers find new value in luxury travel: American Express.” Luxury Daily, April 16, 2021. https://www.luxurydaily.com/american-express-global-travel-trends-report-2021/.
Smith, Sophia. “How the luxury travel industry is responding to the coronavirus pandemic.” The design tourist, July 22, 2020. https://thedesigntourist.com/luxury-travel-industry-responding-coronavirus-pandemic/.
Skivko, Maria. “Touring the fashion: Branding the city.” Journal of Consumer Culture, Vol.16:2 (July 2016): 432–446.
Skivko, Maria, Korneeva, Elena and Marina Kolmykova. “Digital Minimalism as a Leading Limitation of Media Communications in the Heyday of Digital Culture.” In Proceedings of the 6th International Conference on Social, economic, and academic leadership (ICSEAL–6–2019), 61–67.
Urban Dictionary. “Workation”. Accessed August 21, 2021, https://www.urbandictionary.com/define.php?term=workation.
Van Dam, Andrew and Heather Long. “The post-covid luxury spending boom has begun. It’s already reshaping the economy.” The Washington Post, June 18, 2021. https://www.washingtonpost.com/business/2021/06/18/luxury-boom-recovery/.
World Tourism Organization. A United Nations Specialized Agency. “International tourist numbers could fall 60–80% in 2020, UNWTO reports.” Accessed August 22, 2021, https://www.unwto.org/news/covid-19-international-tourist-numbers-could-fall-60-80-in-2020.
Yeoman, Ian Seymour and Una McMahon-Beattie. “The experience economy: micro trends.” Journal of Tourism Futures, Vol. 5:2 (September 2019): 114–119.
Yeoman, Ian, Robertson, Martin and Karen Smith. “A futurist’s view on the future of events.” In Routledge Handbook of Events, edited by Stephen Page et al., 507–525. Routledge handbooks. Routledge, Abingdon, U.K., 2012.
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Maria Skivko
This work is licensed under a Creative Commons Attribution 4.0 International License.
