ZMJ Call For Papers: Fashion and Tourism in Transition


Volume 11 n. 2, 2021

Gianluigi Di Giangirolamo, University of Bologna 

Alessia Mariotti, University of Bologna 


This call for papers of ZoneModa Journal is devoted to the relationship between fashion and tourism, and it aims to investigate the main similarities, divergences, influences, connections, and interactions between these two sectors. 

From an academic point of view, both the fashion and tourism industries are considered a field of studies. In other words, they are two complex topics of research requiring interpretation and analytical frameworks from different and often quite distinct disciplines. 

What are the interactions between these two sectors, and how can the multidisciplinary approach help read the many different social, economic, and cultural dimensions they intersect? How have these interactions changed in an age of strong dematerialization of experience due to the pandemic? 

In "tourism studies", fashion has been mainly investigated from an urban perspective, i.e. in the relationship between the tourist attractiveness of cities and their market characterization as fashion capitals. In other words, fashion becomes a tool through which the tourism product can be diversified, or it can be a relevant topic for its contribution to the events system as a multiplier of visitor's flows. More recently, the relevance of the role of cultural and creative industries within the social sciences, both in the process of acknowledging and developing intangible heritage and of enhancing the value of artistic and craft products, has opened up new scenarios for an interdisciplinary and intersectoral debate between tourism and fashion. In creative tourism, fashion practices broaden the concept of culture itself, allowing further analysis of the relationship between these two sectors. 

In the case of fashion studies, the interest of researchers in interactions with the world of tourism has been much more restricted: studies are mainly focused on the area of marketing and management, for instance, the collaborative strategies between some high fashion brands and the hotel world. 

Yet the fashion system with its creators, fashion houses, events, communication networks, and consumers has contributed and continues to contribute to the creation and definition of places, spaces, and cities; a well-defined and relevant link between fashion and the territory, which generates value in tourism practices and therefore allows an expansion of the supply.  The tourism industry is itself a relevant element in the field of fashion. Since the late nineteenth century, the interaction and hybridizations in the exchanges between hosts and guests contribute (also thanks to guides, itineraries, and "must-see") to the creation of images and imaginaries of fashion places and capitals. 

This issue of ZoneModa Journal aims to encourage an innovative debate within fashion studies on the interactions between the worlds of fashion and tourism with a perspective, both theoretical and empirical, on the current transitions and in particular: 

  • The fashion system and the attractiveness of destinations; 
  • The evolution of the relationship between fashion and tourism; 
  • The creation of new facilities and tourism practices; 
  • The possible synergies between fashion and tourism in the creation of new products; 
  • The role of fashion cultural heritage as a tourist attractor; 
  • The relationship between fashion events and urban tourism; 
  • Cultural and creative tourism: new relationships between the fashion and tourism industry; 
  • Fashion tourism practices: travelers, consumers, and producers; 
  • Public policies to support the interaction between the two sectors; 
  • Corporate museums as tourist attractors; 
  • Fashion in museums, museums for fashion; 
  • The relations between fashion and tourism enterprises; 
  • Communication in fashion tourism; 
  • Tourist behavior of fashion consumers and the fashion consumption behavior of tourists; 
  • Dematerialization and digitalization of experiences in fashion tourism; 
  • Fashion, creativity, and tourism. 

Due to the specific characteristics of the two fields of study, the call is open to contributions from all socio-humanistic disciplines, and more in general, to new multidisciplinary perspectives. 



Abstracts of no more than 1000 words + 5 bibliographical references (word *.docx format), written either in Italian or English, must be sent to  

Abstract acceptance does not guarantee publication of the article, which will be submitted to a double-blind peer-review process. 


Key deadlines:  

  • abstract submission: May 30, 2021  
  • notification of acceptance/rejection:  June 15, 2021 (notice of acceptance might include comments and requests of explanations).  
  • full-length paper (6000/7000 words) submission: August 30, 2021.  
  • comments of the reviewers will be conveyed together with the editor's decision (approval with no changes, approval with major/minor changes and/or rejection): September 30, 2021.  
  • authors shall send the reviewed article to the editorial staff by October 15, 2021.  

ZMJ 11.2 2021 is scheduled to be published by December 2021.