ZMJ Call for papers: Global Fashion

Volume 9.2, 2019
Editors: Wessie Ling (Northumbria University), Mariella Lorusso (Bologna University) and Simona Segre Reinach (Bologna University)

The globalisation of fashion is a heterogeneous process operating in various forms of national subjectivity within an instable hierarchy. It flows in an uneven path and is marked by continual global interactions. Its outcome is the very history of fashion, a history made up of differences, inequalities and the intriguing relation of Europe with the rest of the world. Entwined within are power relations, historical, political and economic interventions. The dynamics of globalisation have taken the place, space and images of the pre-existing colonial relationships. It is no longer a question of integrating western views of fashion with the one Others have on themselves. Rather, recognising the various voices and forces is quintessential in comprehending the making of global fashion. The making of global fashion in the 21st century is a transglobal project involving a network of transcultural agencies and cross-border activities. Like culture, it is never a pure entity. Underneath its layer, global fashion-making is a transcultural mosaic onto which authenticity is often glossed over for the purpose of marketing and economic veins. It is therefore useful to know the directions in which ideas and trade have moved, to overcome old stereotypes, and also to renounce the claim of “pure” sartorial identities, those of product, consumption and communication, which perhaps have never existed and certainly do not exist today.

This monographic issue considers Global Fashion as a process of exchanges, encounters and interaction interplayed by ambiguity, contradiction and power imbalance. The aim of the issue is to go beyond regional study which relies on case study from different parts of the world to withstand the global dimension. We intend to offer a new approach to help readers to understand the global dynamics behind the multiple encounters and the uncanny development of fashion in the transglobal landscape. Our ultimate goal is to shed light on the multiple connections, comparisons and circulations of people, goods and ideas through a global interconnected method of inquiry. We welcome papers that address such a process in fields such as anthropology, ethnography, economics, history, sociology, cultural studies, linguistic studies and museum studies.


Abstracts of no more than 1000 words + 5 bibliographical references (word *.docx format), written either in Italian or English, must be sent to:

Abstract acceptance does not guarantee publication of the article, which will be submitted to a double-blind peer-review process.

Key deadlines
  • abstract submission: May 15, 2019
  • notification of acceptance/rejection: May 30, 2019 (notice of acceptance might include comments and requests of explanations).
  • full-length paper (6000/7000 words) submission: August 31, 2019.
  • comments of the reviewers will be conveyed together with the editor’s decision (approval with no changes, approval with major/minor changes and/or rejection) : September 30, 2019.
  • authors shall send the reviewed article to the editorial staff by October 31, 2019.

ZMJ 09.2 2019 is scheduled to be published by the end of 2019.