Revisionare lo sguardo sul più scioccante dei colori. Il rosa come indicatore dei tempi più bui

Virginia Spadaccini

doi:10.6092/issn.2611-0563/17121

Authors

Virginia Spadaccini Università degli Studi di Chieti-Pescara

She is a Ph.D. student in Cultural Heritage Studies. Texts, Writings, Images at the University of Chieti-Pescara. Former fashion designer graduated at IED Rome, she proceeded cum laude in Art History at the aforementioned university with a thesis on Fashion Museology, later awarded with the “Special Mention” Socialis Prize (Ara Pacis Museum, Rome 2022). In her professional experience, she has collaborated with museums, universities, and many fashion Houses and consultants for luxury brands. She has attended international conferences as speaker. Her papers have been published on major peer-reviewed journals, conference proceedings and edited books.

DOI:

https://doi.org/10.6092/issn.2611-0563/17121

Keywords:

Fashion Criticism, Gender Studies, Menswear, Period Eye, Pink

Abstract

Paying homage to Elsa Schiaparelli’s iconic colour shade from the thirties, this contribution is dedicated to the most “shocking” of colours, pink, and its counter normative power. Instead of retracing its symbolic history, this paper aims to provide a critical reading on its systematic appearance in the daily news, to utilize it as a lens for understanding our perspective on our time, fashion and gender included. Valentino’s Pink PP Collection RTW/FW 2022, the public objection to pink face masks for the Italian Police in 2022, the Pantone’s election of Viva Magenta as the colour of the year 2023, are presented as recent case studies to illustrate this apparent supremacy of pink.

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Reviewing the Gaze on the Most Shocking of Colours: Pink as a Marker of the Darkest Times

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