How Digital Technology Influences Information about Fashion

Authors

  • Paolo Landi Independent Writer

DOI:

https://doi.org/10.6092/issn.2611-0563/14903

Keywords:

Influencer, Individualism, Social Network, Brand, Digital

Abstract

Fashion is experiencing the same pioneering phase as many other sectors of the economy and society. The digital age raises many questions while the crisis of understanding the "fashion phenomenon" continues to concern the sphere of the surface, thus discouraging the conceptual approach. Its pervasiveness in the media does not seem to allow problematic investigations, stopping at product information, arousing a critical reflection before it studies objective. Paolo Landi analyzes the change in information on fashion in a media universe where social networks prevail and outlines the main new elements.

References

Barthes, Roland. Sistema della Moda. Torino: Einaudi, 1970.

Han, Byung-Chul. Le non cose – Come abbiamo smesso di vivere il reale. Torino: Einaudi, 2022.

Landi, Paolo. Instagram al tramonto. Milano: La Nave di Teseo, 2019.

Landi, Paolo. “Il capitale secondo Chiara”. Il Foglio, 18 agosto 2021.

Levine, Rick, Christopher Locke, Doc Searls e David Weinberger. The Cluetrain Manifesto. Cambridge: Perseus Book, 2000.

Lipovetsky, Gilles. Le sacre de l’authenticité. Parigi: Gallimard, 2021.

Semprini, Andrea. Marche e mondi possibili. Milano: FrancoAngeli, 1993.

Semprini, Andrea. La marca postmoderna. Milano: FrancoAngeli, 2005.

Lacy, Peter, Jakob Rutvist and Beatrice Lamonica. Circular Economy - Dallo spreco al valore. Milano: Egea, 2016.

Published

2022-07-12

How to Cite

Landi, P. (2022). How Digital Technology Influences Information about Fashion. ZoneModa Journal, 12(1), 29–34. https://doi.org/10.6092/issn.2611-0563/14903