How Digital Technology Influences Information about Fashion


  • Paolo Landi Independent Writer



Influencer, Individualism, Social Network, Brand, Digital


Fashion is experiencing the same pioneering phase as many other sectors of the economy and society. The digital age raises many questions while the crisis of understanding the "fashion phenomenon" continues to concern the sphere of the surface, thus discouraging the conceptual approach. Its pervasiveness in the media does not seem to allow problematic investigations, stopping at product information, arousing a critical reflection before it studies objective. Paolo Landi analyzes the change in information on fashion in a media universe where social networks prevail and outlines the main new elements.


Barthes, Roland. Sistema della Moda. Torino: Einaudi, 1970.

Han, Byung-Chul. Le non cose – Come abbiamo smesso di vivere il reale. Torino: Einaudi, 2022.

Landi, Paolo. Instagram al tramonto. Milano: La Nave di Teseo, 2019.

Landi, Paolo. “Il capitale secondo Chiara”. Il Foglio, 18 agosto 2021.

Levine, Rick, Christopher Locke, Doc Searls e David Weinberger. The Cluetrain Manifesto. Cambridge: Perseus Book, 2000.

Lipovetsky, Gilles. Le sacre de l’authenticité. Parigi: Gallimard, 2021.

Semprini, Andrea. Marche e mondi possibili. Milano: FrancoAngeli, 1993.

Semprini, Andrea. La marca postmoderna. Milano: FrancoAngeli, 2005.

Lacy, Peter, Jakob Rutvist and Beatrice Lamonica. Circular Economy - Dallo spreco al valore. Milano: Egea, 2016.



How to Cite

Landi, P. (2022). How Digital Technology Influences Information about Fashion. ZoneModa Journal, 12(1), 29–34.