@article{Martina_Vacirca_2017, title={The Celebrity Factory: New Modes of Fashion Entrepreneurship}, volume={7}, url={https://zmj.unibo.it/article/view/7690}, DOI={10.6092/issn.2611-0563/7690}, abstractNote={The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham.}, number={1}, journal={ZoneModa Journal}, author={Martina, Marta and Vacirca, Silvia}, year={2017}, month={Jan.}, pages={37–53} }